Social Media Marketing
Course & Certification
  • 100% Online
  • Certification Included
  • 12 Unit Modules
  • Instant Online Access
"I love this Social Media Marketing course. The instructors are very knowledgeable and make learning easy and fun."
Katie JohnsonStudent
Digital Technology Educational Accreditation Association 02
"This course provides a great foundation for understanding how Social Media Marketing works. I'm using the strategies, skills and tactics taught in my own business."
Brandon HoytBusiness Owner
Project Management Bundle
Course & Certification
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  • 12 Courses Included
  • Certification Included
  • Cloud-based
  • Instant Online Access
Receive Free Certification upon completing the 12 courses. This is a $275 value.

Course 1: Introduction to Project Management

  • 1.1 Project Management Defined
  • 1.2 Project Defined
  • 1.3 Project Context
  • 1.4 Key Skills of the Project Manager
  • 1.5 Introduction to the Project Management Knowledge Areas
  • 1.6 Exercises
  • 1.7 Web Exercise
  • 1.8 Software and Technology Exercises

Course 2: Project Profiling

  • 2.1 Using a Project Profile
  • 2.2 Project Profiling Models
  • 2.3 Complex Systems and the Darnall-Preston Complexity Index
  • 2.4 Darnall-Preston Complexity Index Structure
  • 2.5 Exercises
  • 2.6 Software and Technology Exercise

Course 3: Project Phases and Organization

  • 3.1 Project Phases
  • 3.2 Project Organization
  • 3.3 Using the Darnall-Preston Complexity Index to Measure Organizational Complexity
  • 3.4 Exercises
  • 3.5 Web Exercise

Course 4: Understanding and Meeting Client Expectations

  • 4.1 Including the Client
  • 4.2 Understanding Values and Expectations
  • 4.3 Dealing with Problems
  • 4.4 Nurturing a Feeling of Satisfaction
  • 4.5 Exercises
  • 4.6 Web Exercises

Course 5: Working with People on Projects

  • 5.1 Working with Individuals
  • 5.2 Working with Groups and Teams
  • 5.3 Creating a Project Culture
  • 5.4 Exercises
  • 5.5 Web Exercises

Course 6: Communication Technologies

  • 6.1 Types of Communication
  • 6.2 Selecting Software
  • 6.3 Exercises
  • 6.4 Web Exercise
  • 6.5 Software and Technology Exercises

Course 7: Starting a Project

  • 7.1 Project Selection
  • 7.2 Project Scope
  • 7.3 Project Start-Up
  • 7.4 Alignment Process
  • 7.5 Communications Planning
  • 7.6 Exercises
  • 7.7 Software and Technology Exercise

Course 8: Project Time Management

  • 8.1 Types of Schedules
  • 8.2 Elements of Time Management
  • 8.3 Critical Path and Float
  • 8.4 Managing the Schedule
  • 8.5 Project Scheduling Software
  • 8.6 Exercises
  • 8.7 Software and Technology Exercises

Course 9: Estimating and Managing Costs

  • 9.1 Estimating Costs
  • 9.2 Managing the Budget
  • 9.3 Exercises
  • 9.4 Software and Technology Exercise

Course 10: Managing Project Quality

  • 10.1 Quality and Statistics
  • 10.2 Development of Quality as a Competitive Advantage
  • 10.3 Relevance of Quality Programs to Project Quality
  • 10.4 Planning and Controlling Project Quality
  • 10.5 Assuring Quality
  • 10.6 Exercises
  • 10.7 Software and Technology Exercises

Course 11: Managing Project Risk

  • 11.1 Defining Risk
  • 11.2 Risk Management Process
  • 11.3 Project Risk by Phases
  • 11.4 Project Risk and the Project Complexity Profile
  • 11.5 Exercises
  • 11.6 Web Exercise

Course 12: Project Procurement and Closure

  • 12.1 Identifying the Need for Resources Outside the Organization
  • 12.2 Procurement Plan
  • 12.3 Selecting the Type of Contract
  • 12.4 Procurement Process
  • 12.5 Project Closure
  • 12.6 Exercises
  • 12.7 Web Exercises
Microsoft Excel
Course & Certification
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  • 8 Modules
  • Certification Included
  • Cloud-based
  • Instant Online Access
Receive Free Certification upon completing the 19 courses. This is a $175 value.

Module 1: Fundamental Skills I

  • An Overview of Microsoft® Excel®
  • Entering, Editing, and Managing Data

Module 2: Fundamental Skills II

  • Formatting and Data Analysis
  • Printing Chapter
  • Assignments and Quizzes

Module 3: Mathematical Computations I

  • Formulas
  • Statistical Functions

Module 4: Mathematical Computations II

  • Functions for Personal Finance
  • Chapter Assignments and Quizzes

Module 5: Logical and Lookup Functions I

  • Logical Functions
  • Statistical IF Functions

Module 6: Logical and Lookup Functions II

  • Lookup Functions
  • Assignments and Quizzes

Module 7: Presenting Data with Charts I

  • Choosing a Chart Type
  • Formatting Charts
  • The Scatter Chart

Module 8: Presenting Data with Charts II

  • Using Charts with Microsoft® Word® and Microsoft® PowerPoint®
  • Chapter Assignments and Quizzes
eMarketing Bundle
Course & Certification
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  • 19 Courses
  • Certification Included
  • Cloud-based
  • Instant Online Access
Receive Free Certification upon completing the 19 courses. This is a $450 value.

Chapter 1: Introduction to eMarketing

  • Introduction
  • A Brief Timeline in Internet Development
  • It’s All about Being Connected!
  • How Do People Access the Internet?

Chapter 2: E-mail Marketing

  • Introduction
  • History
  • How It Works
  • Nine Steps to Executing an E-mail Campaign

Chapter 3: Online Advertising

  • Introduction
  • How It Works
  • How to Show Your Message
  • How to Pay
  • Ad Servers and Advertising Networks
  • Putting It All Together
  • The Advantages of Online Advertising
  • Disadvantages of Online Advertising
  • Case Study: BMW South Africa

Chapter 4: Affiliate Marketing

  • Introduction
  • How It Works
  • Tracking: The Lifeline of Affiliate Marketing
  • When Things Go Wrong
  • How Do Affiliates Promote Merchants?
  • Affiliate Networks
  • Tools of the Trade
  • Setting Up a Campaign
  • Pros and Cons
  • Case Study: Prezzybox.com

Chapter 5: Search Engine Marketing

  • Introduction
  • Search Engine Optimization

Chapter 6: Search Engine Optimization

  • Introduction
  • How It Works
  • Well-Researched Key Phrases
  • Optimizing Content for Key Phrases
  • Link Popularity
  • Emerging Trends
  • Case Study: Yachting Partners International

Chapter 7: Pay per Click Advertising

  • Introduction
  • How It Works
  • Keywords and Match Types
  • Planning and Setting Up a Campaign
  • Online Comparison Engines
  • Pros and Cons
  • Case Study: Southern Sun

Chapter 8: Social Media

  • Introduction
  • How It Works
  • Content Sharing: Create and Share
  • Crowdsourcing: Unleashing the Power of the Online Community
  • Creating Content and Opinion: Blogging and Podcasting
  • Social Media and Marketing: Rules of Engagement
  • Case Study: FNB and Idea Bounty

Chapter 9: Crowdsourcing

  • Introduction
  • How It Works
  • The Bigger Picture
  • Case Study: Peperami

Chapter 10: Viral Marketing

  • Introduction
  • How It Works
  • Preparing to Go Viral
  • Now What?
  • Case Study: Firebox.com and Speedy Santa

Chapter 11: Online Reputation Management

  • Introduction
  • The First Step: Monitor the Conversation
  • The Second Step: Measure What’s Being Said by Whom
  • The Third Step: Manage—Engaging In and Leading the Conversation
  • The Fourth Step: Maximize—Evolve Your Strategy
  • Ten Rules to Recover from an Online Brand Attack
  • Case Study: Four South African Banks

Chapter 12: Web Public Relations

  • Introduction
  • How It Works
  • WebPR Tactics
  • Press Releases: Optimized for Search and for Social Media
  • Online Press Room
  • Case Study: Pilkington Self-Cleaning Glass

Chapter 13: Web Site Development and Design

  • Introduction
  • Usability
  • Search Engine Visibility
  • Design
  • Landing Pages
  • Case Study: Wicked Uncle

Chapter 14: Online Copywriting

  • Introduction
  • How It Works
  • Short Copy
  • Long Copy

Chapter 15: Web Analytics and Conversion Optimization

  • Introduction
  • How It Works
  • Tracking and Collecting Data
  • Analyzing Data
  • Case Study: Firefox 3

Chapter 16: Mobile Marketing

  • Introduction
  • Why the Mobile Phone?
  • Mobile Phones: More than Phone Calls
  • Short Message Service (SMS)
  • Multimedia Message Service
  • Mobile Web
  • Case Study: Peugeot 107’s Break Free Campaign

Chapter 17: Customer Relationship Management

  • Introduction
  • Why Electronic Customer Relationship Management?
  • Putting a Value on Customer Relationship Management
  • Using Customer Relationship Management to Inform Your eMarketing Tactics
  • Technology and Customer Relationship Management
  • Case Study: Virtual Works and PG Glass

Chapter 18: Market Research

  • Introduction
  • Quantitative and Qualitative Research
  • Primary and Secondary Research
  • Online Surveys: Gathering Data
  • Case Study: BrandsEye

Chapter 19: eMarketing Strategy

  • Introduction
  • The Internet and the Marketing Mix
  • Developing a Marketing Plan
  • eMarketing and Marketing
  • Case Study: Barack Obama’s Strategic Use of the Internet

 

Tech International Business
Course & Certification
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  • 15 Courses
  • Certification Included
  • Cloud-based
  • Instant Online Access
Receive Free Certification upon completing the 19 courses. This is a $450 value.
Tech Startup in 90 Days
Course & Certification
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  • Certification Included
  • 12 Weekly Lessons
  • 90 Days to Complete
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Tech Guru Psychology
Course & Certification
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  • 100% Online
  • Certification Included
  • 8 Weekly Lessons
  • 60 Days to Complete
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